Your Customer Growth and Retention Partner
A full-service approach to your email channel: strategy, copy, design and build, led by me from start to finish.
Winning a customer takes real investment. Keeping them takes a plan.
Most brands invest heavily to win a customer: the ads, the social media, the offers, the time. Then the first order arrives and the conversation goes quiet after a confirmation email.
What happens next decides whether that customer buys again. Every communication, from the order confirmation to the reorder reminder, either builds the relationship or wastes it.
I design and run that communication, in your brand's voice, so the effort of winning a customer is not wasted.
About
I'm Joy.
I'm an email and lifecycle strategist, and the founder of e-levate. I work with a small number of brands at a time, so the person you meet on the first call is the person who builds your programme.
I'm originally from Italy, but I've lived and worked in Ireland for most of my adult life. It's where I fell in love with the care and warmth of Irish people, and the passion they put into their businesses. What I kept noticing was that the digital experience rarely matched the passion and care behind the brand.
Closing that gap is exactly what I do.
Before e-levate, I worked in hospitality at the Radisson Blu Limerick and The River Lee Cork, where I learnt that the impression a brand leaves on people influences how likely they are to return. At Amazon, in the EU Prime & Customer Growth team, I focused on driving first purchases and building strategies that keep customers loyal. At e-levate, I now bring this knowledge together, so your emails are warm, personal and built to perform.
The power of email
Why email? Because you own it.
Email is one of the few marketing channels you truly have control over, and one of your strongest revenue drivers when managed effectively.
back for every €1 spent on email, on average across industries. For retail and e-commerce, the average is closer to €45.
Litmus, via EmailToolTester
more profit from improving customer retention by just 5%.
Bain & Company, via Harvard Business Review
of Irish internet users bought goods or services online in 2025. I design the emails that keep them buying.
CSO data, via Ecommerce Germany
These are averages, not promises. Your results will depend on your list, your product and your offer.
Sources: EmailToolTester, Harvard Business Review, Ecommerce Germany.
What I do
A complete email programme, designed end to end.
Each part of the programme is built with segmentation and testing running from the start.
Welcome series
Your first conversation with a new subscriber, designed with care. A considered series that tells your story and turns interest into a first order.
Abandoned cart and browse recovery
Timely, well-judged reminders for shoppers who were close to buying. Often the highest-returning automation in an email programme.
Post-purchase and repeat purchase
Thoughtful follow-up that builds confidence after the sale and turns one order into a habit: thank-yous, guidance, reviews and well-timed reorder prompts.
Win-back and loyalty
Re-engage customers who have drifted, with messages worth returning for, before they are lost for good.
Campaigns
Launches, sales and seasonal moments, from Mother's Day to Christmas. Beautifully designed, carefully written and built to perform on every device.
Strategy and deliverability
A lifecycle strategy mapped to your customer journey, supported by the technical foundations (SPF, DKIM, DMARC) that keep your emails reaching the inbox.
THE PROCESS
How we will work together.
Introductory call
FREEWe talk through your brand, your customers and what you want to achieve.
You get: A clear view of where email could do more for your brand.
Audit & Strategy Blueprint
A thorough review of your emails, flows, list health and sender set-up, delivered as a clear, prioritised roadmap: what to fix, what to build, and in what order.
You get: A roadmap you can act on, with me or without me.
Implementation
I design, write and build your flows and templates in your platform, test every detail, and launch with care. You gain a lifecycle programme that works around the clock.
You get: Live, tested flows and templates in your own platform.
Optimise & Grow
OptionalOnce your emails are live, I track what is working, test new ideas and keep improving results. Continue with me for as long as it is useful, or run it yourself from here.
You get: Regular reviews and a clear view of what is bringing customers back.
Start where it makes sense to you.
No retainer required.
Each stage stands on its own. Take the roadmap and run with it, have me build it, or keep me on to keep improving it. Pricing depends on scope, and I will agree it with you before we begin.
FAQ
Questions you may have.
Is this right for a smaller brand?
Often, yes. A well-built welcome series and abandoned-cart flow can do a great deal of work for a smaller list. If you're pre-launch, we can lay the foundations so you begin strongly.
Which email platforms do you work with?
I primarily work with Klaviyo and Mailchimp. If you’re using something different, feel free to get in touch and we can explore what’s possible.
How long until I see results?
Core flows can often go live within a few days, though it takes at least a month to gather meaningful data. I don't promise overnight results. Good lifecycle marketing compounds, and I'll show you clearly what is working.
What do you need from me?
All I need is access to your email platform and store, your brand guidelines, and a weekly catch-up to keep us aligned. From there, I take care of the rest, keeping you in the loop along the way.
How much does it cost?
It depends on scope. After an introductory call, I'll recommend a starting point and send a clear proposal.
Do I need to sign up to a retainer?
No. Many brands begin with the roadmap or a single build. Ongoing support is there if you want it, and we will agree it together once you have seen the results.
Start here if you're not sure
Is your email doing enough for you?
Find out with a free checklist: ten yes-or-no questions, a clear list of what to fix first, and a quick fix for each. No call needed.
Download the free checklist
The form did not load. Email hello@e-levate.io and I will send you the checklist.
Thank you, you have already signed up from this browser. Check your inbox (and spam) for the confirmation email and the checklist, or write to hello@e-levate.io and I will send it myself.
See you on the call!
Every good relationship starts with a conversation.
If you'd like email to do more for your brand, I'd be glad to hear about it.
A short, friendly call with me, no pressure.